The story behind FAImos
Built from the CFO chair.To solve founder overload.
FAImos grew out of working as a fractional CFO beside founders in early-stage tech, biotech and consumer businesses. It brings marketing strategy, campaign content and sales records together, with financial information alongside the commercial work.
Built from international experience. Made for businesses and organisations that need first-class software without a first-class software budget.
Why I built FAImos
When I was working as a fractional CFO inside early-stage tech, biotech and FMCG companies, I didn’t set out to build a marketing software company. I sat beside founders trying to keep all the plates spinning at once.
“Founders weren’t lacking effort or intelligence. They were buried under crushing cognitive overload.”
Christopher Hardy — Founder of FAImos
Every day, those founders were managing finance, marketing, sales, operations and compliance. They were raising funds, building websites, developing products and tracking burn rates and cash flow—often at the same time.
When it came to marketing and sales, the problem was obvious. Tools were everywhere, but clarity wasn’t. Founders were jumping straight into content and trying to “do AI” without a strategy, stitching together subscriptions that didn’t talk to each other.
Each writing tool started from a blank page. The founder had to explain the business again: who the customer was, what made the product different, how the brand should sound and what the campaign was meant to achieve.
I wanted a system that kept that thinking with the business, connected it with the work and made the next decision easier.
AI made a different kind of software possible
The arrival of advanced AI gave me the tools to build what I had been seeing a need for: a workspace that reasons before it generates, makes the decisions visible and keeps strategy connected with execution.
It couldn’t just be another generic writing assistant. It needed to connect what a business knows with the marketing it creates, the customer conversations it records and the commercial results it reviews.
My finance background also showed me the value of bringing commercial activity and financial information together. FAImos extracts figures from uploaded accounts and spreadsheets so those figures can sit alongside sales records and inform the business conversation.
Strategy gives the copy its direction
The saved strategy sets the audience, positioning and brand voice. Selected briefs, product documents and other sources supply the material for the campaign draft.
Business Memory carries the learning forward
The Campaign Intelligence Loop turns recorded feedback and debriefs into Business Memory. Relevant lessons can inform future campaign work alongside the strategy and source material, rather than leaving the next brief at a blank page.
Why FAImos was built for international markets
My experience has spanned Europe, the USA and different regions of the world where technology was making an impact. I saw how the same technology could create opportunities in different markets, while the language, culture and way of doing business changed from place to place.
That experience is why I built FAImos with international markets in mind. A business should be able to communicate with its own audience, not have to make every market fit the same default voice.
FAImos uses market-specific language and regional settings to shape spelling, terminology and cultural context alongside the business’s brand voice. Separate workspaces let regional teams keep their audience, campaign and sales information together.
Back in the UK, with a wider purpose
Now back in the UK, I want to make that capability available not only to fast-growing tech startups, but also to charities and social enterprises.
These organisations should also have access to first-class software at minimal prices. The importance of their work should not be measured by the size of their software budget.
A charity or social enterprise still needs to explain what it does, reach the right people and organise its communications. FAImos can turn its own information into a clear strategy and campaign drafts, keeping the message and the work together.
AI has given me the tools to build this reality: useful, connected software that more people and organisations can afford to use.
Two connected sides of the same work
My background working in Growth Hubs with startups, alongside years advising investor-backed companies, showed me both sides of the table: the people building a business and the organisations supporting them.
Having advised investor-backed companies and secured over £6.7 million in Series A funding across deep-tech, biotech and software businesses, I knew the effort involved in preparing a clear account of progress.
For the people doing the work
A connected day-to-day workspace
Founders, consultants, agencies and in-house teams can work from a saved strategy, generate and review campaign content, organise delivery and track enquiries and sales deals. Their business context and recorded learning stay with the workspace.
Less repeated briefing. A clearer connection between the message, the campaign and the customer conversation.
For the organisations supporting them
A clearer account of progress
Authorised investors, accelerators and Growth Hubs can bring participating businesses’ recorded activity, financial inputs and updates into portfolio or programme reports. The reports identify where the information comes from and provide material for the next support conversation.
Day-to-day business records become a starting point for reporting, rather than a separate story rebuilt each quarter.
The principles behind FAImos
Reasoning before writing
Strategy guides the campaign. Strategic Inspect—the Glass Box—shows the strategic context and constraints behind an output, so the team can inspect how the draft was shaped.
Human judgement stays involved
AI drafts the work. People review the strategy, check the content and decide what to approve, share and publish.
The workspace belongs to the business
Business Memory, campaign history and CRM records stay with the business workspace when an agency or adviser relationship changes. A new team can build on the context already there.
First-class software within reach
Useful technology should be accessible to small teams and purpose-led organisations as well as growing tech companies. Affordability is part of why FAImos exists.
What can FAImos do for your business or your portfolio?
Whether you are building one organisation or supporting many, FAImos connects the work being done with the information needed to decide what comes next.
For your business
Turn your business knowledge into focused action
For founders, small teams, charities and social enterprises—and the consultants and agencies working with them.
- Clarify your message. Build a strategy around your audience, positioning and brand voice, using your own business information.
- Create content with context. Turn that strategy and selected sources into campaign drafts your team can review and use.
- Connect marketing with sales. Keep campaign work, enquiries and deals together, with financial information alongside them.
- Build on what you learn. Use recorded campaign feedback to inform the next brief, rather than explaining the business again.
A clearer message, less repeated briefing and a more connected way to grow.
For your portfolio
See progress and make support more informed
For investors, accelerators, Growth Hubs and organisations supporting a portfolio or programme of businesses.
- Give businesses a place to do the work. Each participating business keeps its own strategy, campaign activity and customer records.
- Bring the information together. Review authorised business updates, recorded activity and financial inputs across your portfolio or programme.
- Prepare a clearer account of progress. Create reports grounded in those records, with their sources identified.
- Focus the next conversation. Use the available information to identify gaps, ask better questions and discuss where support is needed.
More informed support conversations, grounded in the businesses’ work—not just a separate quarterly narrative.
Explore the interactive demos to see the two sides in action.